Low footprint and strong brand recognition Kraft Heinz EazySauce dispenser Kraft Heinz offers sauces that are globally recognized and highly valued. You encounter their unique flavours everywhere, often in the form of a single pack portion in restaurants. European regulations are announcing drastic reductions of single-use plastic in the upcoming years, and Kraft Heinz has […]
Every bit as iconic as the brand Heineken Star Bottle and Star Glass Heineken wanted to create a bottle and glass which would be the icons forming the basis of Heineken’s design DNA. The company’s growth had resulted in hundreds of different types of bottles on the market, which gave an inconsistent brand image. Heineken
Let the bottle do the talking Hooghoudt Bottle design marks new ‘jenever’ era The Hooghoudt brand wants to radically change the old-fashioned image of the typically Dutch drink jenever. The product had to undergo a major makeover to convince modern consumers about the diversity of its taste profile. This included a new bottle, which we
Message in a bottle Heineken Heineken launches its latest creative innovation: FOBO or forwardable bottle. Heineken has come up with a clever idea to promote the sustainable deposits-on-bottles principle by creating a returnable bottle. This bottle becomes more attractive each time it’s reused. The rubbing on the embossing turns it a whitish colour and makes
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