{"id":14299,"date":"2019-11-27T16:23:33","date_gmt":"2019-11-27T15:23:33","guid":{"rendered":"https:\/\/npk.nl\/portfolio\/merck\/"},"modified":"2026-10-23T16:20:06","modified_gmt":"2026-10-23T14:20:06","slug":"merck","status":"publish","type":"elemenfolio","link":"https:\/\/npk.nl\/en\/portfolio\/merck\/","title":{"rendered":"Merck"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14299\" class=\"elementor elementor-14299 elementor-14215\" data-elementor-post-type=\"elemenfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1a0893 e-con-full e-flex e-con e-parent\" data-id=\"4c1a0893\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500a80a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"500a80a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>How to showcase a hidden raw material<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c0a8bda e-con-full e-flex e-con e-parent\" data-id=\"5c0a8bda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db6c679 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7db6c679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Merck<\/h2>\n<h3>Animation for Performance Materials<\/h3>\n<h3>Merck, a leading science and technology company knows from experience that the International Motor Show in Frankfurt is the perfect place to speak to major car manufacturers about the use of its pigments in varnishes and the possible use of its liquid crystals or oled materials in displays. At the same time, it\u2019s challenging for sales employees to explain the other possible ways in which Merck\u2019s innovative solutions can be used. Innovation managers are constantly looking for ways to visualise the limitless possibilities. It was at the fair that npk design and Merck met.   <\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ff56135 e-con-full e-flex e-con e-parent\" data-id=\"6ff56135\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31caedb3 e-con-full e-flex e-con e-child\" data-id=\"31caedb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dedc937 elementor-widget elementor-widget-image\" data-id=\"3dedc937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"721\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2024\/10\/Merck_01.webp\" class=\"attachment-full size-full wp-image-14223\" alt=\"Merck by npk design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55638e93 e-con-full e-flex e-con e-child\" data-id=\"55638e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a87ba1a elementor-widget elementor-widget-image\" data-id=\"6a87ba1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"721\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2024\/10\/Merck_02.webp\" class=\"attachment-full size-full wp-image-14227\" alt=\"Merck by npk design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-387f96d8 e-con-full e-flex e-con e-parent\" data-id=\"387f96d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79b6fd18 e-con-full e-flex e-con e-child\" data-id=\"79b6fd18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daf3731 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"daf3731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>High performance materials as starting point for design<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a478538 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3a478538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first meeting with Merck led to a special kind of cooperation and out-of-the box \u2018re-thinking\u2019. This is because Merck was wondering out loud how the innovative solutions it develops can offer limitless design possibilities in the automotive industry. Imagine a new concept in which beauty and technology are combined.  <br><br>Our design team was given the unique opportunity to design the dashboard of a concept car that incorporated all the latest possible applications of the Merck products. The materials were the starting point for achieving a pure and unique design for the car interior and exterior. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362c2f39 e-con-full e-flex e-con e-child\" data-id=\"362c2f39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-109ba7f2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"109ba7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"630\" height=\"445\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2024\/10\/Merck_03.webp\" class=\"attachment-large size-large wp-image-14231\" alt=\"Merck by npk design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aee46f3 e-con-full e-flex e-con e-parent\" data-id=\"1aee46f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-730d8bb5 e-con-full e-flex e-con e-child\" data-id=\"730d8bb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b916a6e elementor-widget elementor-widget-image\" data-id=\"2b916a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"613\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2024\/10\/Merck_04.webp\" class=\"attachment-full size-full wp-image-14235\" alt=\"Merck by npk design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17eebc01 e-con-full e-flex e-con e-child\" data-id=\"17eebc01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-566ec496 elementor-widget elementor-widget-image\" data-id=\"566ec496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"613\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2024\/10\/Merck_05.webp\" class=\"attachment-full size-full wp-image-14239\" alt=\"Merck by npk design\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-209bbe79 e-con-full e-flex e-con e-parent\" data-id=\"209bbe79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ff8362 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"19ff8362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Showcase animation is perfect eye-catcher<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30fce74b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"30fce74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Merck initially proposed creating a mock-up for the trade show stand that included all the possible uses of the solutions that Merck is developing. All the elements of the dashboard in the mock-up had to really work, so a lot of attention was paid to integrating the latest displays and materials. However, the concept also included the option of creating an animation that would attract even more attention at a trade show than a mock-up. After we showed what an animation could do, it was decided to ultimately only implement the mock-up digitally. Now the animation film is being shown on enormous screens at all the Merck stands.    <\/p><p>The showcase animation is the perfect eye-catcher that will help Merck stand out at the trade show. We now proudly present you the result. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df23354 e-con-full e-flex e-con e-parent\" data-id=\"2df23354\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-889e261 elementor-widget elementor-widget-video\" data-id=\"889e261\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/365278044?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-774adfb8 e-con-full e-flex e-con e-parent\" data-id=\"774adfb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51065f81 elementor-widget elementor-widget-button\" data-id=\"51065f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/npk.nl\/en\/projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">To the project overview &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":24888,"template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"elemenfoliocategory":[101],"class_list":["post-14299","elemenfolio","type-elemenfolio","status-publish","has-post-thumbnail","hentry","elemenfoliocategory-professional-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Merck - npk design<\/title>\n<meta name=\"description\" content=\"npk design designed a digital dashboard of a concept car that incorporated application possibilities of Merck products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npk.nl\/en\/portfolio\/merck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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