{"id":9459,"date":"2025-12-16T11:09:49","date_gmt":"2025-12-16T10:09:49","guid":{"rendered":"https:\/\/www.npkdesign.nl\/portfolio\/union\/"},"modified":"2026-03-04T13:07:50","modified_gmt":"2026-03-04T12:07:50","slug":"union","status":"publish","type":"elemenfolio","link":"https:\/\/npk.nl\/en\/portfolio\/union\/","title":{"rendered":"Union"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9459\" class=\"elementor elementor-9459 elementor-9337\" data-elementor-post-type=\"elemenfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-234eba86 e-con-full e-flex e-con e-parent\" data-id=\"234eba86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e44a475 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3e44a475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>The Dutch bike fit for global purposes<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24bfa747 e-con-full e-flex e-con e-parent\" data-id=\"24bfa747\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45192c60 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"45192c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Union<\/h2>\n<h3>Union Lite city bike<\/h3>\n<h3>The strong Dutch bicycle brand Union is looking to spread its wings to the global market. They sought a partner to help them develop \u2018the Dutch bike fit for global purposes\u2019. During a pitch, our innovative strength and way of working proved the best match for Union\u2019s wishes and expectations.  <\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d085322 e-con-full e-grid e-con e-parent\" data-id=\"d085322\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f024722 elementor-widget elementor-widget-image\" data-id=\"2f024722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"750\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_01.webp\" class=\"attachment-full size-full wp-image-26111\" alt=\"\" srcset=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_01.webp 1400w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_01-600x321.webp 600w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_01-768x411.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58261b1f elementor-widget elementor-widget-image\" data-id=\"58261b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"750\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_02.webp\" class=\"attachment-full size-full wp-image-26112\" alt=\"\" srcset=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_02.webp 1400w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_02-600x321.webp 600w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_02-768x411.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f189705 elementor-widget elementor-widget-image\" data-id=\"f189705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"750\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_03.webp\" class=\"attachment-full size-full wp-image-26113\" alt=\"\" srcset=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_03.webp 1400w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_03-600x321.webp 600w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_03-768x411.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b09b2f elementor-widget elementor-widget-image\" data-id=\"5b09b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"750\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_04.webp\" class=\"attachment-full size-full wp-image-26114\" alt=\"\" srcset=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_04.webp 1400w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_04-600x321.webp 600w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_04-768x411.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-366aa06b e-con-full e-flex e-con e-parent\" data-id=\"366aa06b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10047723 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"10047723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Union\u2019s Bikers first motto fits perfectly with our user experience design approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53830307 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"53830307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCombined with enormous drive, flexibility, commitment and the right click between both teams, this has inevitably resulted in the new, ultimate city bike Union Lite. You can describe our partnership as a fast, start-up style approach. We were all available day and night. Talks were sometimes conducted via WhatsApp and a modification to the design was quickly discussed over a cup of coffee at the client\u2019s home.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60f5d882 e-con-full e-flex e-con e-parent\" data-id=\"60f5d882\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-408121ba elementor-widget elementor-widget-video\" data-id=\"408121ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/202024144?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f874f69 e-con-full e-flex e-con e-parent\" data-id=\"f874f69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5158c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b5158c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From traditional Dutch to international city bike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc80da elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fdc80da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe adventure with Union started with us jointly defining their vision on developing and expanding their brand. During strategy workshops and portfolio analysis, we redesigned the entire product portfolio. Then the search was on to find an answer to Union\u2019s international ambition: how do you turn the traditional Dutch city bike into an ultimate city bike which meets international standards?\nTo meet the wishes and requirements of an international target group, we very consciously aimed at weight reduction and a prominent element of a bike: the upper frame. This consists of two thinner tubes, making the design visually lighter. A modular click system has been integrated into the upper frame, allowing the user to add (or not) a selection of accessories to or in between the tubes.   \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-301d60e e-con-full e-grid e-con e-parent\" data-id=\"301d60e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5add3a34 elementor-widget elementor-widget-image\" data-id=\"5add3a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1315\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_07.webp\" class=\"attachment-full size-full wp-image-26115\" alt=\"\" srcset=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_07.webp 1400w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_07-600x564.webp 600w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_07-1090x1024.webp 1090w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_07-768x721.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38134f3e elementor-widget elementor-widget-image\" data-id=\"38134f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1315\" src=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_08.webp\" class=\"attachment-full size-full wp-image-26116\" alt=\"\" srcset=\"https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_08.webp 1400w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_08-600x564.webp 600w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_08-1090x1024.webp 1090w, https:\/\/npk.nl\/wp-content\/uploads\/2025\/12\/Union_08-768x721.webp 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf26bc8 e-con-full e-flex e-con e-parent\" data-id=\"bf26bc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b52c43 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b52c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ideas need testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9479440 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9479440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe started by building the initial models in our modelshop. A good example at Union is the kink in the upper tube of the men\u2019s bike. Initially this was horizontal.   Prototyping showed that with a small frame, the cyclists\u2019 position worsened and the rear light disappeared under their coat. To solve this, the characteristic kink was added to the tube, giving the men\u2019s bike its unique character. Just a matter of testing\u2026  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5744f938 e-con-full e-flex e-con e-parent\" data-id=\"5744f938\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9858f1 elementor-widget elementor-widget-button\" data-id=\"7f9858f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/npk.nl\/en\/projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">To the project overview &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":24669,"template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"elemenfoliocategory":[113,135],"class_list":["post-9459","elemenfolio","type-elemenfolio","status-publish","has-post-thumbnail","hentry","elemenfoliocategory-all-en","elemenfoliocategory-sports-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Union - npk design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/npk.nl\/en\/portfolio\/union\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Union\" \/>\n<meta property=\"og:description\" content=\"The Dutch bike fit for global purposes Union Union Lite city bike The strong Dutch bicycle brand Union is looking to spread its wings to the global market. They sought a partner to help them develop \u2018the Dutch bike fit for global purposes\u2019. 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