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A reusable hygiene solution for life beyond toilet paper
WildWipe
From founder insight to a patent-protected product brand
WildWipe began with a challenge experienced by millions of women worldwide. While hiking, travelling, camping or attending festivals, toilet paper is often unavailable exactly when it is needed. Founder Caitlin saw not only a personal frustration, but an opportunity to fundamentally rethink personal hygiene on the go.
Together, we transformed this insight into a distinctive consumer product with international market potential: a compact, reusable hygiene solution that gives women greater comfort, freedom and independence when toilet paper isn’t available.
From user need to validated product
Turning a simple idea into a product for a broad audience requires more than inspiration alone. Through user research, ergonomic studies, design iterations, prototyping and extensive user testing, we refined the optimal user experience step by step.
The result is a credit-card-sized product: flat, discreet, lightweight and easy to carry. Designed for everyday use, yet robust enough for outdoor activities, travel and situations where sanitary facilities are limited.
Form as functionality
The strength of WildWipe lies in the unique relationship between form and function. Through an iterative design process, we developed a geometry in which multiple contact surfaces, curves and a refined tip each fulfil a specific purpose.
The design combines convex and concave surfaces that adapt to different body contours, while integrated grip features and a clear separation between the wiping and gripping areas provide control, comfort and hygiene during use.
This unique combination of ergonomics, user experience and functionality became a key element of WildWipe’s intellectual property strategy and established a strong foundation for patent protection.
Designed as a complete brand experience
Beyond product development, we helped shape the WildWipe brand from the ground up. From brand strategy and brand DNA to positioning, visual identity, packaging, and website, we developed WildWipe as a cohesive consumer brand.
We also designed a protective case that stores the wipe hygienically, can be operated with one hand and easily attaches to a bag or piece of equipment. The result is a seamless user experience where product, packaging and brand work together as one.
Ready for production and growth
With a validated product, a distinctive brand identity and a strong intellectual property position, we laid the foundation for production, market launch and international scale-up.
What started as a founder insight evolved into an innovative consumer product with applications across outdoor recreation, travel, defence and humanitarian environments — designed to create impact on a global scale.
