Heineken Trophy

For the winner

Heineken

Player 0.0® Trophy

With Max Verstappen as its ambassador, Heineken® is launching a new gaming initiative: Player 0.0®, a virtual Formula 1, with the aim of further encouraging responsible drinking. In this lavish competition, the world’s best sim racers compete against one another and against Max Verstappen in the final. The winner will receive a spectacular trophy.

Extraordinary appearance and brand recognition

With the trophy as the showpiece, Heineken wants to give Player 0.0 the same attention as Formula 1. In addition to its extraordinary appearance and detailed execution, the cup needs to reference Heineken 0.0’s imagery.
The design depicts the Formula 1 tradition and at the same time the dynamism of a new experience of racing, particularly for a new young audience. With our longstanding experience of designing and manufacturing various trophies for Heineken, such as for Formula 1 and the cups for the Star of the Match (UEFA), we are continuing this line in terms of appearance and brand recognition. This way, it is immediately obvious that this is a Heineken cup.

Quality and craftsmanship

We are not just designing this cup – production and finishing are also taking place in our own model workshop. This allows us to retain full control over the quality and craftsmanship of this one-of-a-kind piece. This makes it possible to precisely define the appropriate colouring and apply details such as engravings, recesses and bevelled edges. We also have no problem with the use of different materials; if anything, it is an appealing challenge to achieve an eye-catching overall look.